Our team

Better people make better lending

We lend billions of dollars to commercial real estate projects every year. But it’s not just capital that distinguishes us. It’s the empowered nature of our workforce. Our advisors are experienced experts whose sole focus is to deliver financing strategies that enable you to achieve greater success.

Our Better Lending culture – three decades in the making – is built on the skill that comes from pure mortgage lending. Because we start from a position of knowledge about you, your project, and your market, we can design solutions that are fit for your purpose. And because accountability is in our nature, we meet our commitments.

Better by design, better by nature, better for you in every corner of the country.

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Reed Bracken

Reed is a member of:
Team Cook

Assistant Vice President, Commercial Financing

Reed.Bracken@firstnational.ca

416.593.2464

Resourceful. Analytical. Astute.

“I add value by digging deep with clients, understanding their larger business goals and using those objectives to shape how I guide my team of analysts to solution decisions.”

Reed is approaching his one-year anniversary with First National, but brings five years of sales experience in multiple industries to his business development role. With solution-selling focus, Reed is a take-charge problem solver and uses his analytical skills to tackle complexity.

When he’s not adding value for First National borrowers, Reed enjoys sports including golf and leisure activities including reading and attending concerts.