Our team

Better people make better lending

We lend billions of dollars to commercial real estate projects every year. But it’s not just capital that distinguishes us. It’s the empowered nature of our workforce. Our advisors are experienced experts whose sole focus is to deliver financing strategies that enable you to achieve greater success.

Our Better Lending culture – three decades in the making – is built on the skill that comes from pure mortgage lending. Because we start from a position of knowledge about you, your project, and your market, we can design solutions that are fit for your purpose. And because accountability is in our nature, we meet our commitments.

Better by design, better by nature, better for you in every corner of the country.

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Yasmin Gedeon

Yasmin is a member of:
Team La Rocca

Senior Analyst, Commercial Financing

Resourceful. Organized. Determined.

“I add value by being diligent in my work as well as my willingness to learn.”

Yasmin joined the First National team in 2019, starting as Fulfillment Specialist on the residential side of the business, before taking on her role as Analyst on the commercial team. Prior to First National, she worked as an analyst for an investment-banking firm. Starting in residential gives Yasmin a unique perspective on process, deals and service. Highly organized, Yasmin creates daily checklists to stay on top of tasks. She believes that even the slightest inaccuracy can create a significant issue, so she is thorough in what she creates and presents. And if roadblocks or obstacles do arise, Yasmin relies on her resourcefulness to find alternate ways to achieve success.

When she’s not adding value for First National borrowers, Yasmin captures moments and memories on her camera, takes road trips to explore new destinations and spends time in nature.